(01)
ABOUT THE PROJECT
Modernity and elegance in the digital world
Together with Genialidades, I designed and developed Lumens' new website, aligning it with their strategic and aesthetic renewal. The challenge was to modernize their image without losing their essence, conveying trust and sophistication. The solution: an elegant design with smooth transitions and a dark mode inspired by the switching on and off of a light fixture.
(02)
PROJECT GOALS
Update the brand to connect with a more digital audience, reinforcing values such as modernity, trust, and technology.
Additionally, the website needed to enhance the user experience, directing visits toward services and contact in order to convert them into potential clients
(03).
CONCULSION
The project exceeded expectations. Lumens now has a website that reflects its sophistication and modernity, strengthening its position as a reference in designer lighting.
The new platform not only increased traffic and interactions but also significantly improved the user experience.
The brand attracted a younger, tech-savvy audience without losing the prestige and trust it has built over the years.
"They say less is more, but in this case, a dark mode, smooth motion, and a well-made website were all we needed. Switched on and perfect."
John Anderson
Project Manager