(01)
ABOUT THE PROJECT
A renewed identity to conquer Japan
Working with Genialidades, we completely redesigned N99's identity: new naming, brand tone, visual identity, and packaging. My role focused on conceptualizing and designing the website, as well as creating packaging proposals and renderings. The priority was to structure an efficient sales platform, optimizing web architecture and user experience to drive conversions.
(02)
PROJECT GOALS
The main challenge was to elevate brand perception and improve the sales ratio, ensuring that the website not only reflected the new identity but also boosted purchases. Strategies such as cross-selling, recommended products, and customer testimonials were implemented, guiding navigation toward clear and direct CTAs.
With tight deadlines due to the capital-raising phase, every element of the website had to align with a well-defined commercial strategy.
(03).
CONCULSION
The brand’s launch in Japan was accompanied by a major influencer campaign, which, combined with the new identity and a conversion-optimized website, skyrocketed sales. Additionally, the packaging redesign improved product perception, making it more attractive and functional, with a stackable and customizable design.
"Now our customers' biggest problem is deciding which flavor to try first. And we love it."
John Anderson
Project Manager