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ABOUT THE PROJECT
A Restaurant with Soul (and a Sharp Tongue)
At Genialidades, we built Malparit from scratch: naming, storytelling, interior design, branding, and communication. My role was to translate this bold yet refined identity into a website that fully captured the essence of the restaurant. The result? A site that embraces sophistication without losing its irreverence—Catalan phrases, hand-drawn textures, and top-tier art direction bring Malparit's personality to life.
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PROJECT GOALS
The goal was clear: create a website with as much attitude as the restaurant itself. Beyond reflecting its identity, it had to be an effective conversion tool, channeling the buzz from media and social networks into fully booked reservations.
With complete creative freedom from the client, we had a blank canvas to craft a digital space that truly embodies Malparit.
(03).
CONCULSION
The result is a custom-built, one-of-a-kind website that not only reflects the brand’s essence but also turns hype into real business. The restaurant’s strong media presence and influencer coverage have translated into immediate success: a fully booked calendar and growing recognition.
"A restaurant without personality is just another restaurant. Malparit is anything but."
John Anderson
Project Manager